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Canary in a coal mine

While I haven't looked at a bridal magazine in 10 years, (the Mrs. had some while she was preparing to become the Mrs.), Jeff Jarvis has some interesting thoughts as to how bridal magazines can forecast audience behaviour.

"It’s no longer about just printing pretty pictures. It’s about creating the functionality to help people do what they want to do. If you do that, you might survive and succeed."

“Canary in a coal mine”