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The soft bigotry of low expectations

I could never figure out what setting the bar for your marketing so low was about: Do you really want to show dumb people in your ads? Sure, there's an elements of the everyman in such ads, but at the end, you're telling people they're dumb if they don't use your product.

Not exactly appealing to their better nature. The list of people I've agreed with after they've told me I'm stupid is rather short...

“The soft bigotry of low expectations”