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Go for the gut

Presentation Zen blog has a great post on the theory and practice of visceral design.

With the signal/noise ratio of marketing dropping lower by the minute, things like this, that grab and hold the viewer's attention not by listing benefits, but by outstanding visuals, will be more important than ever.

This entry was posted by Kevin Creighton, on 3.13.2006. You can leave your response.

“Go for the gut”
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