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Don't call me stupid

This Microsoft campaign is just one of many out there that seem to have the following message:

You're an idiot if you don't buy our product.

Is that really what they want to do? Shame people into a purchase? What happens when the next version comes out, and all those people who you told where smart the minute they upgraded are now stupid again if they don't buy?

So much for customer retention.

“Don't call me stupid”