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The post heard 'round the world.

BMW's German website is being knocked down to Google's lowest possible page rank due to "black hat" search engine optimization. And Ricohs German site may be next.

Why? From the Google engineer in charge, it's simple: "Don’t deceive your users or present different content to search engines than you display to users."

Gee, bait and switch is bad. Go figure.

This is a BIG wakeup call for the corporate world. There are rules to every game, some of them written down, some of not. And trying tricks and deceitful tactics is now off-limits for respectable companies, something that needs to be done.

“The post heard 'round the world.”