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Feed the need

This post over at BrandAutopsy on RSS points out something I've been thinking for a while:

(BTW, go read their Top 25 of 2005. It's really good.)

Geeks get what Web 2.0 means. No one else does.

Yet.

As long as we keep calling it Web 2.0, the rest of the world won't care. They don't care about buzzwords like AJAX, RSS and blogosphere, they care about things that make their online experince better. Google Maps does that for everyone. 37 Signals... not so much.

“Feed the need”