Want to know why the iPod is so popular, when other mp3 players with more features lag so far behind?

Here's Steve Jobs on the role of technology in modern life: "'We're both busy and we both don't have a lot of time to learn how to use a washing machine or to use a phone - you get one of the phones now and you're never going to learn more than 5 per cent of the features.' He's talking much faster now, accelerating in frustration. 'You're never going to use more than 5 per cent, and, uh, it's very complicated. So you end up using just 5 per cent. It's insane: we all have busy lives, we have jobs and we have interests and some of us have children, everyone's lives are just getting busier, not less busy, in this busy society. You just don't have time to learn this stuff, and everything's getting more complicated.'"

Yep.

This entry was posted by Kevin Creighton, on 10.31.2005. You can leave your response.