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They just don't get it.

A catchy tune is the essence of viral marketing. It's been that way since the dawn of time, and it'll go on long after the RIAA is passed in to the dustbin of history. So maybe, just maybe, the RIAA might be getting it.

Probably not, though.

And in the meantime, other legal means of distribution will continue to thrive.

“They just don't get it.”