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Worst. Cross-Promo. EVER!

I'm sure it seemed like a good idea at the time, but Castrol's cross-promotion with the Dukes Of Hazzard Movie seems like a waste of ad dollars to me.

*Especially* the radio ads. Guaranteed to make me switch stations.

This entry was posted by Kevin Creighton, on 8.02.2005. You can leave your response.

“Worst. Cross-Promo. EVER!”
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