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Blogging the Titanic sinking

Seth, gapingvoid and FastCompany are in the middle of a great bit of blogpong (Hey! I invented a dumb Internet Catch Phrase!) over the simultaneous death of TV and big brands.

Great reading. It's really, really hard to get the level of intimacy and trust needed to do effective permission-based marketing when people associate your brand with mass media. Our B.S. detectors are pretty good these days.

This entry was posted by Kevin Creighton, on 8.10.2005. You can leave your response.

“Blogging the Titanic sinking”
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