And the kitchen sink, too.
By way of Adrants
Hilton hotels is demanding ownership all the pitch materials, scraps of paper, you name it, for their upcoming creative review.
Basically, to the non-ad agency types out there, they're asking for all the creative ideas and brainstorming an ad agency goes through in preparing a pitch to the hotel chain, with no guarantee they'll award said agency the contract.
They're using the agencies who pitch to them as suppliers for their own marketing and ad campaigns, getting dozens of ideas for free, and not paying the agencies who pitch to them one red cent.
Un-frickin-believable.
Hilton hotels is demanding ownership all the pitch materials, scraps of paper, you name it, for their upcoming creative review.
Basically, to the non-ad agency types out there, they're asking for all the creative ideas and brainstorming an ad agency goes through in preparing a pitch to the hotel chain, with no guarantee they'll award said agency the contract.
They're using the agencies who pitch to them as suppliers for their own marketing and ad campaigns, getting dozens of ideas for free, and not paying the agencies who pitch to them one red cent.
Un-frickin-believable.
This entry was posted by Kevin Creighton, on
6.02.2005.
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