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This is nothing

So watching the season premiere of a TV show featuring a snappy song is a marketing opportunity?


Try watching VH-1's I Love the 80's (or I Love the 70's, too. I'd forgotten how good Earth, Wind and Fire's "Boogie Wonderland" was before I watched that show), with a laptop, WiFi, and the iTunes Music Store.

The perfect storm of marketing and opportunity. I would watch a segment on, say, Dexy's Midnight Runners, then find myself on iTunes, buying their music.

Now there's an uptapped marketing opportunity. Viacom is too busy trying to re-invent iTunes by selling music online themselves, they're missing a lot of great co-branding opportunities. What about VJ iMixes? I Love The *0's iMixes? Whole areas dedicated to MTV, much like Disney has its own iTunes category?

But considering how VH-1 has morphed itself into E! (and E! has morphed itself into oblivion), and how MTV is now The Young Adult Reality Show Channel, I'm not holding my breath.

“This is nothing”