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"...sounds like a series of stage productions starring Valley girls."

Engadget has a good article on why Microsoft's "Plays For Sure" music campaign (What, was "It totally plays, gross me out, gag me with a spoon" was already taken?) is DOA.
I'd add that it's doomed because in the world of downloadable music, the real competition isn't between iTunes and Real and Napster, it's between legal and pay vs. illegal and free and quasi-legal and cheap (allofmp3.com).
As such, Microsoft's tilting at the wrong windmill. It needs to convince the people using BitTorrent and AllOfMp3.com they should use their standard and not Apple's.

Good luck on that.

“"...sounds like a series of stage productions starring Valley girls."”