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A Shape of Things to come?

Wired 's reporting that the first episode of the the new BBC Dr. WHo series may have been leaked to the 'net on purpose.
Brilliant.
How long before every other network catches on to this?
Quite a while. The major networks still see p2p as a force to conquer. They've yet to understand there's no quicker way to generate excitement than an in-depth web strategy, which includes treating the viewer as a partner in the process.

This entry was posted by Kevin Creighton, on 3.16.2005.

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