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It's all about the horses.

Ford is cancelling the new Thunderbird.

Yet the Mustang is selling like hotcakes.

A coincidence? I think not.

The T-Bird was a repackaged Lincoln LS. Nice, but not a grab-you-by-the-short-and-curlies power ride. And while it this is non-scientific, I can't recall the last time I saw one being driven by a guy. If 50+% of your market doesn't want one, you may be in trouble...

This entry was posted by Kevin Creighton, on 3.24.2005. You can leave your response.

“It's all about the horses.”
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