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Blogs and PR

Steve Rubel's Micro Persuasion is ahead of the pack when it comes to understanding how blogs are shaping public opinion. He links to this article that talks about corporate blogging. Given the propensity of some companies towards hype and corporate b.s., and the blogsphere's ablility to cut thru that marketing double-speak, I'm not sure that corporate blogging is a fit for most companies.

This entry was posted by Kevin Creighton, on 3.05.2005.

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