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Okay, that's nice but...

Business Week has named Bloggers, Inc. one of the five Internet companies to watch in 2005.
Okay, that's nice. So what?
Blogging is fun, but in it's essence, it's what the internet was circa 1994, a bunch of people posting about what interests them. Sure, Gawker's making a business out of content, and people are paying Six Apart for delivery systems, but other than that, it may be pets.com all over again.
The advantage of the blogosphere is its decentralization. And that decentralization is going to make corporate dominance and commercialization difficult things.