iPod killer?
Their Super Bowl commercial just BLEW, but The Olympus mRobe (warning: sucky Flash-based site) is closer to what may unseat the iPod as the "must-have" gadget than any other gizmo to date.
What Dell, Creative and the rest can't figure out that it's not enough to be just an iPod with more capacity/battery life/buttons, you need to extend the experience into new functionality. And a built-in camera is a good start. And no, video iPods aren't it. Sure, the functionality is neat, but we've had mini TV's for years (decades, even), and those flopped, why do companies think that the same thing, only with recorded playback, will do any better?
What Dell, Creative and the rest can't figure out that it's not enough to be just an iPod with more capacity/battery life/buttons, you need to extend the experience into new functionality. And a built-in camera is a good start. And no, video iPods aren't it. Sure, the functionality is neat, but we've had mini TV's for years (decades, even), and those flopped, why do companies think that the same thing, only with recorded playback, will do any better?
Another potential iPod killer is Sony's PlayStation Portable. Music and games on a handheld? Slam-dunk, but only if Sony's ditched their "ATRAC uber alles" policy for good.
This entry was posted by Kevin Creighton, on
2.08.2005.
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