Back to the future
TiVo users are skipping commercials, and in response, TiVo is putting ads up during the skipped parts.
Dumb. Putting ads on top of the skipped parts will only force current TiVo users into other, open-source options. And that still doesn't solve the problem of lost ad revenue from skipped ads.
As DVR's grow more popular, TV advertisers need to re-think their strategy to replace the skipped ads. The future may be just like the past, when sponsorship was the rule. Hard to avoid the pitch when the show's called "Texaco Star Theatre".
Dumb. Putting ads on top of the skipped parts will only force current TiVo users into other, open-source options. And that still doesn't solve the problem of lost ad revenue from skipped ads.
As DVR's grow more popular, TV advertisers need to re-think their strategy to replace the skipped ads. The future may be just like the past, when sponsorship was the rule. Hard to avoid the pitch when the show's called "Texaco Star Theatre".
This entry was posted by Kevin Creighton, on
2.11.2005.
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