As it was in the beginning
When the web was young, and everyone with Notepad thought they could build a site, the idea of a "blog" was unneccessary. Of course we'd put up our thoughts and content on the Net. If IBM can build a website, so can we.
I haven't read Hugh Hewitt's new book on blogs (yet), as it apparently concentrates on the political and journalistic side of the blog world, where there's been some noticable headline made recently.
Blogs exposed a fraudulent story in a major news outlet and have forced the White House to release information on casualaties in Iraq. But what have they done in the marketing/advertising world to date? There's sites like ePinions and the customer reviews at Amazon.com, but for the most part, the blogophere is filled with the blogs of people who produce the materials, and not the consumer.
It's the exact opposite of the political world, where the politicians who "get" the blogworld are few and far between. Finding a blog that critiques marketing that's run by someone outside the field is hard to find.
Even tech blogs like engadget tend to stress the gee-whiz and not get into details. Is c|net that powerful that there are no other options? Where is the citizen-journalist response to the marketing world (and no, I'm not talking about Adbusters.
I haven't read Hugh Hewitt's new book on blogs (yet), as it apparently concentrates on the political and journalistic side of the blog world, where there's been some noticable headline made recently.
Blogs exposed a fraudulent story in a major news outlet and have forced the White House to release information on casualaties in Iraq. But what have they done in the marketing/advertising world to date? There's sites like ePinions and the customer reviews at Amazon.com, but for the most part, the blogophere is filled with the blogs of people who produce the materials, and not the consumer.
It's the exact opposite of the political world, where the politicians who "get" the blogworld are few and far between. Finding a blog that critiques marketing that's run by someone outside the field is hard to find.
Even tech blogs like engadget tend to stress the gee-whiz and not get into details. Is c|net that powerful that there are no other options? Where is the citizen-journalist response to the marketing world (and no, I'm not talking about Adbusters.
This entry was posted by Kevin Creighton, on
2.14.2005.
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