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*glares, taps foot*

*stares in Jon's direction*

You got some 'splainin to do, boy. :-)


This entry was posted by Kevin Creighton, on 12.02.2005. You can leave your response.

“*glares, taps foot*”

  1. Blogger Exurban Jon Says:
    12:23 PM  

    Un Vaca Púrpura, mein froind. Actually this was created by PR rather than we Ad/Brand folks, but at this early juncture, I think it was quite successful. Of course, I didn't get stuck in traffic, so its easy for me to say. :-)

    Nevertheless, it is interesting to see how a promotion that wouldn't bat an eyelash in NYC or LA caused such sturm und drang in Phoenix. As big a city as this has become, we remain shocked at spectacle.

    However, at the barber near my house, I mentioned I worked at Cold Stone. He said, "oh I heard about those billboards you guys put up." Interested in what he thought I just said, "uh huh." He then said, "I agree with you guys. I hate fruitcake too." No awareness of the traffic controversy, but rather an understanding of our message from a local news report. We never, ever could have received coverage like that with a coupon flyer in the Sunday paper, that's for sure.

    However, to all we inconvenienced, let me say:
    1) Sorry.
    2) It's just a freakin' billboard -- you don't need to slow down to read it!
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